Short post to the blog this time around. In this posting I want to briefly discuss the B2B portal called "Premier Pages" that Dell customize for various business that have or intend to make large or consistent purchases from Dell.
"Premier Pages" (PP) are part of Dell's e-commerce system that provides a public webbased portal for potential or existing business customers to order computers. The portal is designed so that each business accesses a customized series of web pages. From these pages a user can review and purchase computers and related equipment. In most cases, the computers available for order a pre-configured to the specification of the businesses I.T. department. Furthermore, the PP offers a business the ability to review historic orders, modify any existing standard configurations for computers and accessories and generate paperless purchase orders.
According to Kraemer et al [2], Dell's PP is an extremely valuable part of Dell's e-commerce system. Firstly, it provides a means by which it can attract large companies to select Dell as a supplier of their computing equipment due to the features and ease of use associated with it. Secondly, the PP portal provides a paperless B2B mechanism through which business can place orders with Dell. Once orders are received the PP portal can pass the order directly onto the appropriate order component of the e-system.
Conclusion
Beside the standard consumer/smb website, the PP portal is the other primary means by which Dell can receive electronic orders for computers directly from other businesses. It forms a critical part of Dell's e-commerce system as it essentially represents the "frontline" of the system
References
[1] What is Premier, Dell Computer, http://www1.ap.dell.com/content/topics/topic.aspx/ap/topics/main/en/whatispremier?c=au&l=en&s=lca
[2] Kenneth Kraemer and Jason Dedrick, Dell Computer: Using E-commerce to support the virtual company, http://www.crito.uci.edu/git/publications/pdf/dell_ecom_case_6-13-01.pdf
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